John Baker
Author Archives: John Baker

Connected Cars and Telematics Data: Paving the Future

telematics-data

Just a few years ago, usage-based insurance was a new innovation. Now it’s “poised for rapid growth” with “approximately 70 percent of all auto insurance carriers” expected to use it by 2020, according to NAIC. Add the rise in connected cars, and you’ve got a recipe for industry-shaking change. We’ve come a long way from […]

Continue reading

Digital Engagement in Insurance: Are You Hitting the Mark?

digital-engagement-in-insurance

These days, it’s an understatement to say that digital engagement is important. It’s vital. Without the ability to engage current and potential customers, to deliver personalized experiences, and to do so consistently across digital channels, one has to wonder what the opportunity cost adds up to. Digital touch-points – e.g. websites, mobile apps, and other […]

Continue reading

How Insurers are Using AI to Combat Insurance Fraud

insurance-fraud

Fraud costs a lot. Of the trillion or so premium dollars that insurers collect each year, fraud eats up $40 billion. That’s a significant chunk of change, and the industry doesn’t absorb it alone: the impact of insurance fraud trickles down to consumers too, inflating the cost of coverage by $400 to $700 per family […]

Continue reading

How Self-Driving Cars Navigate Moral Decisions

self-driving-cars

Driving is pretty easy 80 percent of the time. Things get complicated in the other 20 percent. Within that 20 percent, drivers sometimes have to make split-second decisions with life or death consequences. Consider these crash scenarios: An insured swerves to avoid a jaywalker pushing a stroller and hits a concrete barrier. An insured swerves […]

Continue reading

Insurance Marketing: What Works in the Modern Age

insurance-marketing

Insurance marketing is challenging. When shopping for shoes, apparel, electronics and cars, there’s image involved. People feel strongly. They have skin in the game. Clearly, shopping for insurance is not as emotionally engaging. Yet, some pitches are more compelling than others – especially with younger audiences. Let’s take a look. A case in point: Lemonade […]

Continue reading

Auto Insurance Claims Satisfaction: Three New Takeaways

auto-insurance-claims-satisfaction

Customer satisfaction is on the up-and-up where auto claims processing is concerned – but when it comes to integrating digital claims reporting technology, insurers have some work to do. That’s according to a new study by J.D. Power. Let’s take a look at the highlights. Customer satisfaction rising Insurers are doing a great job at […]

Continue reading

Insurance MGA Priority: Make it Easy for Agents

insurance-mga

What does the future hold for insurance? If the words “direct to consumer” jump to mind, hold up. Despite the craze for direct insurance that we’ve been seeing in recent years, these days, the middleman is in higher demand than ever. The question is, how can that demand be met? Insurance MGAs are essential industry […]

Continue reading

Weed Legalization: The Emerging Auto Insurance Risks

emerging-auto-insurance-risks

The legalization of recreational marijuana is raising new questions for insurers and public safety officials, both of whom share a common interest in keeping intoxicated drivers off the road. Particularly for insurers, big changes in the risk landscape are in the making. Let’s take a look. More cannabis usage = more DUI Legal substances are […]

Continue reading

How to Shift Insurance Buying Beliefs Before the Next Disaster

insurance-buying-beliefs

Even though natural disasters are on the rise, homeowners aren’t making changes in how they buy insurance – or how much coverage they buy. It comes down to a problem in buying beliefs – so how can we shift those beliefs? Three words: educate, educate, educate. Buying patterns: what’s the norm? Let’s start with some […]

Continue reading
1 2 3 13